DIGITAL MARKETING SERVICES FOR LAWYERS AND LAW FIRMS

Why Do Law Firm Needs Digital Marketing Services?

Here are the top reasons for opting for Digital Marketing for your Law Firm.

There is no time to wait as all your clients are already aware of the online platforms and rely on them for most of their queries. It's a good time to target clients that are already looking for legal services. If they're unable to find your law firm by any chance, there is a possibility that may end up with your competition.

With multiple channels incorporated in Digital Marketing, your legal firm is most likely to obtain a strong presence. Having a website and a social media presence is a bare minimum that clients searching for your law firm expects. Reviews about your law firm are a powerful tool that can drive clients to your business by knowing about what other people think.

A weak online presence will create a perception among potential clients that you’re not legitimate. Once they decide to give up on your firm, they won’t come back.

The weak online presence of your firm can be an advantage for the competitors to drive more clients to their firm. No worries as it’s a good opportunity to pay attention to what your competitors are doing. The most significant part of any digital marketing campaign is competitive analysis. They are not just your competitors but someone your law firm should see as a learning hub.

Deep analysis of the competition will give you insights into industry trends, best practices, mistakes to avoid, and refining the objectives. By analysis we mean,

• How are they engaging with their audience?
• Are they into Blogging? What type of content can make your firm unique?
• Do they use graphics and videos? Do you think you can do better?

Stepping into this competitive field is the very first step to acing the digital space.

If your potential clients are searching for a law firm and they easily find your competitor’s website, then your firm isn’t even in the competition yet. Your prospective clients will never indulge in any business with your law firm if they don’t know about you. Meanwhile, your competitors have just achieved the clients your firm deserved.

There's no purpose in maintaining your firm online if the clients can easily find the services of your competitors. Your prospective clients can’t do business with you if they don’t know about you, as simple as that and meanwhile, your competitors have just raced ahead of you.

A robust digital marketing campaign revolves around high-quality content. But what is Content Marketing? When it comes to law firms, content marketing is curating blogs, Q&As, or white papers. These can be based on the latest news, your firm's specializations or some legal laws clients should be aware of. In any form of content marketing what matters the most is the relevancy and credibility of the web content shared on your website.

Legal content that is relevant and informative for your audience will surely enhance your rankings on the search engines results page. The higher you rank in the search results, the easier it is for your target clients to visit your website. Content will always be the king and well-written content is still the apple of Google’s eyes.

Content Marketing acts as a gateway to higher reach. For instance, if your articles have something interesting and informative for the audience, readers will be inclined to share it on social media networks. As a result, people not occupied in legal services will know about your legal firm.

The quality of content on your website can establish you as an expert in legal services. If you possess a blog that’s regularly updated, you’re depicting your firm as an authority as compared to the other law firms online. Clients are more likely to work with businesses that are well aware of what they’re doing.

Credibility and Trust are two essential values legal professionals must possess. The fact that you have a website that's easily found by high-quality clients establishes legitimacy at a very fundamental level. Again, this takes us back to almost three-quarters of Internet users that visit a law firm's website before taking action.

Not having a website or one that's easily searchable can be the primary reason for your firm losing clients and money as a whole. On the other hand, having a website is not just enough and that's why your firm needs digital marketing services. These services will make sure that your website is well-designed, features intuitive navigation, and is informative. No matter if you are a law firm or a solo practitioner, a website is the modern-day depiction of a CV or resume.

The website should be optimized for mobile devices as well for more visibility and engagement. The mobile-friendliness of your website is a must with the majority of users making Google search through mobile phones. According to a research study by Google, 53% of website visitors through mobile will leave the website if it takes more than 3 seconds to load. Hence, mobile optimization is a crucial part of any digital marketing campaign.

In this 21st century, social media is no more a millennial thing. Nowadays social media has become a significant driving force for business development and professional networking. Social media has transformed the traditional methods law firms used to approach their potential clients.

Apart from search engines, people will search for your law firm on Facebook, Twitter, Linked In and the list goes on. Clients seeking legal help will tend to know more about your firm from these platforms. A successful law firm social media marketing campaign will make the most out of the limitless potential of social media. 45% of traffic to law firm websites is driven by social media networks like LinkedIn.

By choosing social media for your law firm, you get the chance to present an authentic voice to your target audience. Social media is not just for advertising about the firm but also connect with your potential customers and engage with them.

  

SEO for Lawyers and Law Firms

Search Engine Optimisation may vary from business to business. Keeping this in mind, we offer SEO for legal firm’s services in the form of bespoke law firm SEO campaigns.

As experts in legal content marketing, Lawyer Digital Agency understands the significance of constructing a formidable website from a law firm SEO perspective to give you the best chance at competing in the legal world. Legal services no more rely on local business as law firms are now laying the focus on the pressing need for a far-reaching legal SEO and digital marketing strategy.

  

Social Media Marketing for Lawyers and Attorneys

In the 21st century, a law firm cannot expect highly qualified leads through traditional radio, television, and newspaper advertising. Instead, a well-executed legal social media marketing can work together with an effective law firm SEO marketing strategy and an optimized website to achieve second to none results for your brand. Our creative social media marketing team can generate remarkable, unique content ideas and social media strategies, specific to your firm’s requirements. You might be looking to promote a particular aspect of your business and no matter how niche, our social media marketing team will work to drive engagement and quality leads. Our goal is to gain maximum brand exposure, directly in front of your target market, attract prospective clients and build valuable connections as well as support our law firm SEO services.

  

Content Marketing for Lawyers and Law Firms

At Lawyer Digital Agency, we curate and implement a creative content marketing strategy for all of our clients, with legal firms being no exception. With years of experience in legal SEO services, we pride ourselves on having extensive knowledge of the law industry, which we can apply to your content. We believe that thinking outside the box can result in a ground-breaking content plan that will work brilliantly for your firm. At Lawyer Digital Agency, we test a variety of content forms, including quizzes, infographics, press releases, interactive imagery, blog posts, and articles, analyzing what suits best for your audience. By choosing the right strategies for legal content marketing, we can attract relevant traffic, engage your audience, obtain quality links, drive exciting leads and deliver promising networking opportunities.

  

Law Firm PPC Management

When it comes to digital marketing for lawyers and attorneys, you're likely to fall short of your goals without a solid paid media (PPC) strategy on top of your SEO for a legal firm's campaign. The targeting accuracy of paid marketing means that you do not only connect with a high number of people, but also with the right prospects, who are likely to need your services. Legal PPC campaigns is also a useful approach for instant exposure of your firm with powerful campaigns delivering results almost immediately. Let Lawyer Digital Agency put your law firm right in front of the correct target market.